{"id":4746,"date":"2026-06-16T05:32:01","date_gmt":"2026-06-16T12:32:01","guid":{"rendered":"https:\/\/ex.plo.re\/crm\/referral-marketing-examples-real-estate-agents\/"},"modified":"2026-06-16T05:32:02","modified_gmt":"2026-06-16T12:32:02","slug":"referral-marketing-examples-real-estate-agents","status":"publish","type":"post","link":"https:\/\/ex.plo.re\/crm\/referral-marketing-examples-real-estate-agents\/","title":{"rendered":"5 Referral Marketing Examples That Boost Real Estate Sales"},"content":{"rendered":"<\/p>\n<p>Generating a steady stream of high-quality real estate leads is one of the hardest challenges agents face. Paid ads burn through budgets fast, and cold outreach rarely converts. Referral marketing is different. <a href=\"https:\/\/bartosgroup.com\/referral-playbook-earn-250k-real-estate\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">63% of real estate transactions<\/a> originate from referrals, making it the single most reliable source of new business for agents and brokers. This article breaks down five proven referral marketing examples, a side-by-side comparison, and a clear framework for choosing the right approach for your market.<\/p>\n<h2 id=\"table-of-contents\">Table of Contents<\/h2>\n<ul>\n<li><a href=\"#referral-marketing-criteria-what-makes-an-effective-example\">Referral marketing criteria: What makes an effective example?<\/a><\/li>\n<li><a href=\"#example-1-client-testimonials-and-referral-rewards\">Example 1: Client testimonials and referral rewards<\/a><\/li>\n<li><a href=\"#example-2-local-business-partnerships-for-mutual-referrals\">Example 2: Local business partnerships for mutual referrals<\/a><\/li>\n<li><a href=\"#example-3-professional-referral-networks-and-agent-alliances\">Example 3: Professional referral networks and agent alliances<\/a><\/li>\n<li><a href=\"#example-4-past-client-nurture-campaigns-for-referral-pipeline\">Example 4: Past client nurture campaigns for referral pipeline<\/a><\/li>\n<li><a href=\"#example-5-digital-referral-platforms-and-automated-crm-workflows\">Example 5: Digital referral platforms and automated CRM workflows<\/a><\/li>\n<li><a href=\"#comparison-table-referral-marketing-examples-at-a-glance\">Comparison table: Referral marketing examples at a glance<\/a><\/li>\n<li><a href=\"#choosing-the-best-referral-strategy-for-your-real-estate-business\">Choosing the best referral strategy for your real estate business<\/a><\/li>\n<li><a href=\"#tools-and-resources-to-amplify-your-referral-marketing-success\">Tools and resources to amplify your referral marketing success<\/a><\/li>\n<li><a href=\"#frequently-asked-questions\">Frequently asked questions<\/a><\/li>\n<\/ul>\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<table>\n<thead>\n<tr>\n<th>Point<\/th>\n<th>Details<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Referrals drive results<\/td>\n<td>Agents see 30% higher conversion and 37% better retention from referrals than from other channels.<\/td>\n<\/tr>\n<tr>\n<td>Multiple strategies work<\/td>\n<td>Combining testimonials, business partnerships, networks, nurture campaigns, and digital tools grows referral pipelines.<\/td>\n<\/tr>\n<tr>\n<td>Choose tactics wisely<\/td>\n<td>Match referral strategies to your business model and local market for maximum impact.<\/td>\n<\/tr>\n<tr>\n<td>Systemization wins<\/td>\n<td>Automating follow-up and reward tracking makes referral marketing scalable and sustainable.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"referral-marketing-criteria-what-makes-an-effective-example\">Referral marketing criteria: What makes an effective example?<\/h2>\n<p>Not every referral strategy delivers equal results. Before diving into specific examples, it helps to know what separates a high-performing referral system from a casual word-of-mouth hope. The best strategies score well across four criteria: conversion rate, client retention, lead quality, and scalability.<\/p>\n<p>Understanding <a href=\"https:\/\/ex.plo.re\/crm\/what-is-referral-marketing-boost-real-estate-sales\" target=\"_blank\" rel=\"noopener\">referral marketing basics<\/a> is the starting point. Referral leads have a <a href=\"https:\/\/wifitalents.com\/referral-statistics\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">30% higher conversion rate<\/a> and 37% higher retention than leads from other channels. That gap is significant when you are comparing referrals to paid search or social media ads.<\/p>\n<p>Here is what to look for in any referral strategy:<\/p>\n<ul>\n<li><strong>Conversion rate:<\/strong> Does the strategy produce leads that actually close?<\/li>\n<li><strong>Retention:<\/strong> Do referred clients come back and send more referrals?<\/li>\n<li><strong>Lead quality:<\/strong> Are the leads pre-qualified and motivated?<\/li>\n<li><strong>Scalability:<\/strong> Can the system grow without requiring proportionally more effort?<\/li>\n<li><strong>Consistency:<\/strong> Is there a repeatable process, or does it rely on luck?<\/li>\n<\/ul>\n<p>You also need to decide between open referral networks (higher volume, mixed quality) and exclusive networks (fewer leads, higher quality). The <a href=\"https:\/\/ex.plo.re\/crm\/referral-marketing-real-estate-impact\" target=\"_blank\" rel=\"noopener\">local impact of referrals<\/a> varies by market, so your choice should reflect your farm area and client profile.<\/p>\n<p>Pro Tip: Build a simple spreadsheet tracking every referral source, the lead outcome, and the time to close. After 90 days, you will see clearly which sources are worth doubling down on.<\/p>\n<h2 id=\"example-1-client-testimonials-and-referral-rewards\">Example 1: Client testimonials and referral rewards<\/h2>\n<p>The simplest referral engine is a satisfied client who tells their network about you. But leaving that to chance is a mistake. Structured testimonial collection and a clear reward program turn passive satisfaction into active referrals.<\/p>\n<p>63% of transactions come from referrals, which means your past clients are already your best marketing channel. The key is making it easy and rewarding for them to refer.<\/p>\n<p>Testimonial formats that work:<\/p>\n<ul>\n<li><strong>Video testimonials<\/strong> posted on your website and social media<\/li>\n<li><strong>Written Google reviews<\/strong> that boost local SEO<\/li>\n<li><strong>Case study emails<\/strong> sent to your list featuring a client success story<\/li>\n<\/ul>\n<p>Referral reward examples:<\/p>\n<ul>\n<li>Gift cards to local restaurants or home goods stores<\/li>\n<li>A professional home cleaning service after closing<\/li>\n<li>A personalized housewarming gift basket<\/li>\n<\/ul>\n<p>Do\u2019s and don\u2019ts:<\/p>\n<ul>\n<li><strong>Do<\/strong> ask for a referral within 30 days of closing while the experience is fresh<\/li>\n<li><strong>Do<\/strong> make the reward meaningful but not transactional<\/li>\n<li><strong>Don\u2019t<\/strong> offer cash, which can feel awkward and may violate RESPA guidelines<\/li>\n<li><strong>Don\u2019t<\/strong> wait for clients to refer you spontaneously without a prompt<\/li>\n<\/ul>\n<blockquote>\n<p>\u201cReferrals outperform paid leads on every metric that matters: quality, conversion, and long-term retention. Build your business around them.\u201d<\/p>\n<\/blockquote>\n<p>Strong <a href=\"https:\/\/ex.plo.re\/crm\/networking-real-estate-sales-referral-boost\" target=\"_blank\" rel=\"noopener\">networking for referrals<\/a> amplifies this strategy further, connecting your testimonial system to a broader community presence.<\/p>\n<h2 id=\"example-2-local-business-partnerships-for-mutual-referrals\">Example 2: Local business partnerships for mutual referrals<\/h2>\n<p>Real estate transactions touch dozens of service providers: mortgage brokers, home inspectors, landscapers, movers, interior designers, and attorneys. Each of those professionals serves clients who are buying or selling homes. That overlap is a referral goldmine.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/csuxjmfbwmkxiegfpljm.supabase.co\/storage\/v1\/object\/public\/blog-images\/organization-8892\/1774594074975_Real-estate-agent-and-mortgage-broker-meet-in-cafe.jpeg\" alt=\"Real estate agent and mortgage broker meet in caf\u00e9\"><\/p>\n<p><a href=\"https:\/\/parealtors.org\/blog\/referrals-do-they-help-your-business\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">83% of agents<\/a> are part of a referral network, and agents received a median of 9 referrals in 2017. Structured local partnerships are a primary driver of those numbers.<\/p>\n<p>How to structure a local partnership:<\/p>\n<ul>\n<li><strong>Identify partners<\/strong> whose clients match your target buyer or seller profile<\/li>\n<li><strong>Create a mutual handoff process<\/strong> so both parties know exactly when and how to refer<\/li>\n<li><strong>Host joint events<\/strong> like first-time buyer workshops or neighborhood appreciation nights<\/li>\n<li><strong>Co-brand local guides<\/strong> such as a neighborhood resource directory featuring both businesses<\/li>\n<\/ul>\n<p>The best <a href=\"https:\/\/ex.plo.re\/crm\/7-essential-real-estate-networking-tips-for-more-clients\" target=\"_blank\" rel=\"noopener\">networking tips<\/a> emphasize choosing partners with complementary (not competing) client bases. A luxury agent partnering with a high-end interior designer makes more sense than partnering with a budget moving company.<\/p>\n<p>Pro Tip: Create a co-branded \u201cWelcome to the Neighborhood\u201d guide featuring your partner businesses. It adds value for new homeowners and keeps your name in front of every referral partner\u2019s client list.<\/p>\n<h2 id=\"example-3-professional-referral-networks-and-agent-alliances\">Example 3: Professional referral networks and agent alliances<\/h2>\n<p>Agent-to-agent referrals are one of the most underused strategies in real estate. When a client relocates out of your market, you can refer them to a trusted agent in another city and earn a referral fee. The reverse works too.<\/p>\n<p>Referral leads convert 30% more effectively and stay 37% longer than leads from paid channels. Agent alliances formalize this advantage into a repeatable system.<\/p>\n<p>Benefits of professional referral networks:<\/p>\n<ul>\n<li><strong>Consistent inbound leads<\/strong> from agents in feeder markets<\/li>\n<li><strong>Referral fee income<\/strong> on outbound relocations<\/li>\n<li><strong>Shared market intelligence<\/strong> that improves your pitch<\/li>\n<li><strong>Credibility boost<\/strong> from being part of a recognized network<\/li>\n<\/ul>\n<p>Potential pitfalls:<\/p>\n<ul>\n<li>Informal agreements with no follow-through<\/li>\n<li>Mismatched client expectations between referring agents<\/li>\n<li>Networks with no vetting process, leading to low-quality referrals<\/li>\n<\/ul>\n<p>Agent selection criteria for alliances:<\/p>\n<ul>\n<li>Similar service standards and communication style<\/li>\n<li>Complementary geographic markets<\/li>\n<li>Verified track record and client reviews<\/li>\n<\/ul>\n<p>Understanding the <a href=\"https:\/\/ex.plo.re\/crm\/types-of-real-estate-leads-key-examples\" target=\"_blank\" rel=\"noopener\">types of real estate leads<\/a> that come through agent networks helps you set realistic expectations and prioritize follow-up accordingly.<\/p>\n<h2 id=\"example-4-past-client-nurture-campaigns-for-referral-pipeline\">Example 4: Past client nurture campaigns for referral pipeline<\/h2>\n<p>Most agents lose touch with past clients within six months of closing. That silence is expensive. A structured nurture campaign keeps you top of mind so that when a friend asks for an agent recommendation, your name comes up immediately.<\/p>\n<p>Bartos Group generated $424K in referral income in a single year, largely through consistent past client engagement. Here is a simple campaign structure:<\/p>\n<ol>\n<li><strong>30-day post-close check-in:<\/strong> A personal call or handwritten note asking how the move went<\/li>\n<li><strong>90-day follow-up:<\/strong> Share a relevant market update or neighborhood news<\/li>\n<li><strong>6-month touchpoint:<\/strong> Send a home value estimate or seasonal home maintenance checklist<\/li>\n<li><strong>Annual anniversary:<\/strong> Acknowledge the closing anniversary with a small gift or card<\/li>\n<li><strong>Quarterly newsletter:<\/strong> Deliver genuine value through local market insights, not just listings<\/li>\n<li><strong>Client appreciation event:<\/strong> Host an annual gathering (BBQ, holiday party) to reconnect in person<\/li>\n<\/ol>\n<p>The goal is to stay present without being pushy. Each touchpoint should feel like a helpful check-in, not a sales call. Learning <a href=\"https:\/\/ex.plo.re\/crm\/how-to-generate-real-estate-leads\" target=\"_blank\" rel=\"noopener\">how to generate real estate leads<\/a> through past clients is one of the highest-ROI activities in your business.<\/p>\n<p>Pro Tip: Use your CRM to automate reminder tasks for each touchpoint. Set it up once and the system keeps you consistent without requiring daily manual effort.<\/p>\n<h2 id=\"example-5-digital-referral-platforms-and-automated-crm-workflows\">Example 5: Digital referral platforms and automated CRM workflows<\/h2>\n<p>Manual referral tracking breaks down fast when your pipeline grows. Digital platforms and CRM automation solve that problem by systematizing every step from referral capture to reward fulfillment.<\/p>\n<p>Referral systems and consistency are essential for high conversion rates at scale. Here is what to look for in a digital referral platform:<\/p>\n<ul>\n<li><strong>Referral source tracking:<\/strong> Know exactly where every lead came from<\/li>\n<li><strong>Automated follow-up sequences:<\/strong> Trigger emails or texts when a referral is received<\/li>\n<li><strong>Reward management:<\/strong> Track and fulfill incentives without manual spreadsheets<\/li>\n<li><strong>Pipeline visibility:<\/strong> See referral leads alongside all other lead sources in one dashboard<\/li>\n<li><strong>Reporting and analytics:<\/strong> Measure conversion rates by referral source over time<\/li>\n<\/ul>\n<p>CRM automation adds another layer. When a past client\u2019s anniversary date arrives, the system sends a personalized message automatically. When a referral lead enters your pipeline, a follow-up sequence starts without you lifting a finger. Explore <a href=\"https:\/\/ex.plo.re\/crm\/top-lead-generation-strategies-real-estate-agents-2026\" target=\"_blank\" rel=\"noopener\">top lead generation strategies<\/a> that integrate digital tools with referral programs for maximum impact.<\/p>\n<p>The agents who scale referral income fastest are the ones who treat it like a business system, not a passive activity.<\/p>\n<h2 id=\"comparison-table-referral-marketing-examples-at-a-glance\">Comparison table: Referral marketing examples at a glance<\/h2>\n<p>Referral leads have a 30% higher conversion rate and 37% better retention than other channels. Use this table to match each strategy to your current resources and goals.<\/p>\n<table>\n<thead>\n<tr>\n<th>Strategy<\/th>\n<th>Conversion rate<\/th>\n<th>Client retention<\/th>\n<th>Ease of implementation<\/th>\n<th>Scalability<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Client testimonials and rewards<\/td>\n<td>High<\/td>\n<td>High<\/td>\n<td>Easy<\/td>\n<td>Moderate<\/td>\n<\/tr>\n<tr>\n<td>Local business partnerships<\/td>\n<td>Moderate to high<\/td>\n<td>Moderate<\/td>\n<td>Moderate<\/td>\n<td>Moderate<\/td>\n<\/tr>\n<tr>\n<td>Professional referral networks<\/td>\n<td>High<\/td>\n<td>Very high<\/td>\n<td>Moderate<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>Past client nurture campaigns<\/td>\n<td>Very high<\/td>\n<td>Very high<\/td>\n<td>Moderate<\/td>\n<td>High with automation<\/td>\n<\/tr>\n<tr>\n<td>Digital platforms and CRM<\/td>\n<td>High<\/td>\n<td>High<\/td>\n<td>Requires setup<\/td>\n<td>Very high<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The <a href=\"https:\/\/ex.plo.re\/crm\/real-estate-lead-sources-list-smart-strategies-agents\" target=\"_blank\" rel=\"noopener\">lead sources list<\/a> at <a href=\"http:\/\/ex.plo.re\" target=\"_blank\" rel=\"noopener\">ex.plo.re<\/a> gives you a broader view of how referral channels stack up against other acquisition methods.<\/p>\n<h2 id=\"choosing-the-best-referral-strategy-for-your-real-estate-business\">Choosing the best referral strategy for your real estate business<\/h2>\n<p>There is no single best referral strategy. The right choice depends on your market, your client type, and the resources you can commit.<\/p>\n<p>Referrals convert at 30 to 65% compared to just 5 to 15% for paid leads. That advantage compounds when you match the right strategy to your situation.<\/p>\n<p>How to match strategy to market:<\/p>\n<ul>\n<li><strong>Luxury market:<\/strong> Professional referral networks and agent alliances deliver the highest-value leads<\/li>\n<li><strong>Entry-level or first-time buyers:<\/strong> Client testimonials and local business partnerships build trust quickly<\/li>\n<li><strong>Urban competitive market:<\/strong> Digital platforms and CRM automation help you move faster than competitors<\/li>\n<li><strong>Rural or niche market:<\/strong> Past client nurture campaigns and personal touchpoints outperform digital-only approaches<\/li>\n<li><strong>Relocation-heavy market:<\/strong> Agent alliances and professional networks are essential<\/li>\n<\/ul>\n<p>A case scenario: An agent in a competitive urban condo market starts with a digital referral platform to track sources, then adds a past client nurture sequence. Within six months, referrals account for 40% of new leads. An agent in a rural market skips the platform and focuses on personal check-ins and local business partnerships, achieving similar results with a more personal approach.<\/p>\n<p>Pro Tip: Start with one strategy, run it for 90 days, measure the results, and then add a second. Stacking systems too fast leads to inconsistent execution. Explore <a href=\"https:\/\/ex.plo.re\/crm\/effective-yacht-marketing-strategies-for-real-estate-pros\" target=\"_blank\" rel=\"noopener\">effective marketing strategies<\/a> for additional frameworks that apply across luxury and standard markets.<\/p>\n<h2 id=\"tools-and-resources-to-amplify-your-referral-marketing-success\">Tools and resources to amplify your referral marketing success<\/h2>\n<p>Knowing the strategies is only half the equation. Executing them consistently at scale requires the right tools in your corner.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/csuxjmfbwmkxiegfpljm.supabase.co\/storage\/v1\/object\/public\/blog-images\/organization-8892\/1763152057748_ex.jpg\" alt=\"https:\/\/ex.plo.re\/crm\"><\/p>\n<p>At <a href=\"http:\/\/ex.plo.re\" target=\"_blank\" rel=\"noopener\">ex.plo.re<\/a>, we build the systems that make referral marketing a repeatable engine, not a guessing game. Our platform gives real estate agents access to <a href=\"https:\/\/ex.plo.re\/crm\/lead-generation-tools-for-realtors-comparison\" target=\"_blank\" rel=\"noopener\">lead generation tools<\/a> that track referral sources, automate follow-up, and surface your best opportunities. The <a href=\"https:\/\/ex.plo.re\/crm\/best-real-estate-prospecting-tools-4\" target=\"_blank\" rel=\"noopener\">prospecting tools<\/a> we provide are built for agents who want to move faster and close more without adding hours to their day. If you are ready to turn referral marketing into a true growth engine, our <a href=\"https:\/\/ex.plo.re\/crm\/prospecting-real-estate-client-acquisition\" target=\"_blank\" rel=\"noopener\">client acquisition tools<\/a> give you the infrastructure to do it at scale.<\/p>\n<h2 id=\"frequently-asked-questions\">Frequently asked questions<\/h2>\n<h3 id=\"how-do-referral-marketing-strategies-compare-to-paid-lead-generation-in-real-estate\">How do referral marketing strategies compare to paid lead generation in real estate?<\/h3>\n<p>Referral marketing delivers 30 to 65% conversion rates compared to just 5 to 15% for paid leads, plus significantly higher client retention over time.<\/p>\n<h3 id=\"should-agents-join-open-or-exclusive-referral-networks\">Should agents join open or exclusive referral networks?<\/h3>\n<p>Exclusive networks typically deliver higher lead quality, while open networks offer greater volume. Match your choice to your market capacity and the client profile you serve best.<\/p>\n<h3 id=\"what-are-effective-incentives-for-real-estate-referrals\">What are effective incentives for real estate referrals?<\/h3>\n<p>Gift cards, home service discounts, and co-branded events work well. Choose rewards that resonate with your specific client base rather than generic cash offers.<\/p>\n<h3 id=\"how-much-income-can-a-real-estate-agent-generate-from-referrals\">How much income can a real estate agent generate from referrals?<\/h3>\n<p>Top agents earn $250K or more annually from referral transactions. Bartos Group earned $424K in referral income in a single year through consistent systems.<\/p>\n<h3 id=\"what-tools-help-automate-and-track-referral-marketing-campaigns\">What tools help automate and track referral marketing campaigns?<\/h3>\n<p>CRM platforms with referral tracking automation allow agents to manage follow-up sequences, reward fulfillment, and pipeline visibility without manual effort.<\/p>\n<h2 id=\"recommended\">Recommended<\/h2>\n<ul>\n<li><a href=\"https:\/\/ex.plo.re\/crm\/what-is-referral-marketing-boost-real-estate-sales\" target=\"_blank\" rel=\"noopener\">What is referral marketing? Boost real estate sales<\/a><\/li>\n<li><a href=\"https:\/\/ex.plo.re\/crm\/real-estate-marketing-software-2025-5\" target=\"_blank\" rel=\"noopener\">Top 5 Real Estate Marketing Software 2025 for Success in 2026<\/a><\/li>\n<li><a href=\"https:\/\/ex.plo.re\/crm\/referral-marketing-real-estate-impact\" target=\"_blank\" rel=\"noopener\">Referral Marketing Real Estate: Amplifying Local Impact<\/a><\/li>\n<li><a href=\"https:\/\/ex.plo.re\/crm\/effective-yacht-marketing-strategies-for-real-estate-pros\" target=\"_blank\" rel=\"noopener\">7 Effective Marketing Strategies for Real Estate Pros<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Discover 5 proven referral marketing examples for real estate agents. Learn strategies that deliver 30% higher conversion rates and build a steady client pipeline.<\/p>\n","protected":false},"author":1,"featured_media":4756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-4746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/posts\/4746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/comments?post=4746"}],"version-history":[{"count":1,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/posts\/4746\/revisions"}],"predecessor-version":[{"id":4751,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/posts\/4746\/revisions\/4751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/media\/4756"}],"wp:attachment":[{"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/media?parent=4746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/categories?post=4746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/tags?post=4746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}