{"id":3136,"date":"2025-12-19T14:00:36","date_gmt":"2025-12-19T21:00:36","guid":{"rendered":"https:\/\/ex.plo.re\/crm\/2025-takeaways-you-can-use-luxury-intel\/"},"modified":"2025-12-19T17:08:36","modified_gmt":"2025-12-20T00:08:36","slug":"2025-takeaways-you-can-use-luxury-intel","status":"publish","type":"post","link":"https:\/\/ex.plo.re\/crm\/2025-takeaways-you-can-use-luxury-intel\/","title":{"rendered":"2025 Takeaways You Can Use &#8211; Luxury Intel"},"content":{"rendered":"<p>Hi there!<\/p>\n<p>For all marketers and salespeople, we\u2019re pleased to share our findings from 2025, and plans for all clients in 2026. We\u2019ve cut through the noise, the spend and the fluff to provide you with:<\/p>\n<p><span style=\"text-decoration: underline\"><strong>2025 Key Insights<\/strong><\/span><br \/>\nSignals from Luxury Buyers &amp; Owners<\/p>\n<ol>\n<li>Cost-Per-Lead Across Seasons<\/li>\n<li>Best Performing Social Media Assets<\/li>\n<li>Nearly 800,000 Emails That Worked (And Didn\u2019t!)<\/li>\n<li>AI Transformation To Battle MLS Price Hikes<\/li>\n<\/ol>\n<hr \/>\n<h2>1. Leads don\u2019t behave evenly throughout the year<\/h2>\n<p class=\"isSelectedEnd\"><strong>January was the cheapest month to advertise \u2014 and the worst month for direct conversion.<\/strong><\/p>\n<p class=\"isSelectedEnd\">The data shows:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p class=\"isSelectedEnd\">January delivers the <strong>highest volume of \u201cwindow shoppers\u201d &amp; prospects<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"isSelectedEnd\">But cost per lead is <strong>highest<\/strong>, because buyers aren\u2019t ready to reach out yet<\/p>\n<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">This is not a failure \u2014 it\u2019s an opportunity.<\/p>\n<p class=\"isSelectedEnd\">Brokers will win by using January to:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p class=\"isSelectedEnd\">drive high-volume traffic to <em>their own website<\/em><\/p>\n<\/li>\n<li>\n<p class=\"isSelectedEnd\">retarget those visitors to return in March<\/p>\n<\/li>\n<\/ul>\n<p><strong>Get them hooked now. Reel them in later.<\/strong><br \/>\nThis strategy only works when you own the traffic &amp; can stay in front of them.<\/p>\n<p><a href=\"https:\/\/ex.plo.re\/crm\/2025-takeaways-you-can-use-luxury-intel\/\"><img decoding=\"async\" class=\"size-full wp-image-3133\" src=\"https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/12\/clicks-to-conversions.jpg\" alt=\"\" width=\"1950\" height=\"1066\" srcset=\"https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/12\/clicks-to-conversions.jpg 1950w, https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/12\/clicks-to-conversions-100x55.jpg 100w, https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/12\/clicks-to-conversions-1400x765.jpg 1400w\" sizes=\"(max-width: 1950px) 100vw, 1950px\" \/>January is the best time to purchase high quality traffic, and keep in front of them through May, November &amp; December<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>2. The highest-performing ad wasn\u2019t a luxury home or stunning yacht<\/h2>\n<p class=\"isSelectedEnd\">One of the highest CTR ads we ran all year <strong>wasn\u2019t a listing at all<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">It was our own company ad featuring <strong>direct eye contact<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">Our working theory \u2014 supported by performance:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p class=\"isSelectedEnd\">eye contact triggers oxytocin and dopamine<\/p>\n<\/li>\n<li>\n<p class=\"isSelectedEnd\">it increases trust and familiarity<\/p>\n<\/li>\n<li>\n<p class=\"isSelectedEnd\">it consistently delivered the <strong>lowest cost per click<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\"><strong>What this means for you in 2026:<\/strong><\/p>\n<ul data-spread=\"false\">\n<li>\n<p class=\"isSelectedEnd\">your professional headshot is a marketing asset<\/p>\n<\/li>\n<li>\n<p class=\"isSelectedEnd\">ads with eye contact outperform scenery and curb-appeal<\/p>\n<\/li>\n<li>social media is for socializing, not selling<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Based on this, we now ensure <strong>every client runs campaigns with eye-contact<\/strong> \u2014 because it\u2019s proven to be the most profitable ad.<\/p>\n<p>You can use this immediately for all your posts, e-blasts &amp; print brochures:<\/p>\n<p><a href=\"https:\/\/ex.plo.re\/crm\/2025-takeaways-you-can-use-luxury-intel\/\"><img decoding=\"async\" class=\"size-full wp-image-2887 aligncenter\" src=\"https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/10\/ChatGPT-Image-Oct-2-2025-02_13_57-AM.png\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/10\/ChatGPT-Image-Oct-2-2025-02_13_57-AM.png 1536w, https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/10\/ChatGPT-Image-Oct-2-2025-02_13_57-AM-100x67.png 100w, https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/10\/ChatGPT-Image-Oct-2-2025-02_13_57-AM-1400x933.png 1400w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>Top Performing Ads include eye contact and CTA<\/a><\/p>\n<hr \/>\n<h2>3. Email clicks don\u2019t come from text \u2014 they come from images<\/h2>\n<p class=\"isSelectedEnd\">We analyzed roughly <strong>800,000 opened emails<\/strong> this year.<\/p>\n<p class=\"isSelectedEnd\">The strongest pattern was clear<\/p>\n<ul data-spread=\"false\">\n<li>\n<p class=\"isSelectedEnd\">the <strong>highest click-through rates<\/strong> were on <strong>clickable images<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">This is why, for our clients:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p class=\"isSelectedEnd\">every listing blast includes their hero image<\/p>\n<\/li>\n<li>\n<p class=\"isSelectedEnd\">every news update includes a visual<\/p>\n<\/li>\n<li>\n<p class=\"isSelectedEnd\">their headshot is included in their email signature<\/p>\n<\/li>\n<\/ul>\n<p>Writing matters, but images generate actions.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>4. Marketplace spend was the most expensive line item \u2014 and the least durable<\/h2>\n<p class=\"isSelectedEnd\">The single biggest cost increase brokerages saw in 2025 wasn\u2019t ads.<\/p>\n<p class=\"isSelectedEnd\">It was:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p class=\"isSelectedEnd\">MLS fees<\/p>\n<\/li>\n<li>\n<p class=\"isSelectedEnd\">premium placements<\/p>\n<\/li>\n<li>\n<p class=\"isSelectedEnd\">marketplace exposure<\/p>\n<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">The issue isn\u2019t visibility \u2014 it\u2019s <strong>ownership<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">When those payments stop:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p class=\"isSelectedEnd\">your listing becomes someone else\u2019s lead<\/p>\n<\/li>\n<li>\n<p class=\"isSelectedEnd\">your momentum vanishes<\/p>\n<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">The brokerages who reported the highest satisfaction were the ones who:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p class=\"isSelectedEnd\">built traffic to their <strong>own website<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"isSelectedEnd\">retained every visitor for retargeting &amp; e-blasts<\/p>\n<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\"><strong>Own your leads. Own your listings. Own your future.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Watch this video for long-term ROI in 2026:<\/p>\n<p><a href=\"https:\/\/ex.plo.re\/intro\"><img decoding=\"async\" class=\"size-full wp-image-3096 aligncenter\" src=\"https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/12\/bg.jpg\" alt=\"\" width=\"2507\" height=\"1478\" srcset=\"https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/12\/bg.jpg 2507w, https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/12\/bg-100x59.jpg 100w, https:\/\/ex.plo.re\/crm\/wp-content\/uploads\/sites\/601\/2025\/12\/bg-1400x825.jpg 1400w\" sizes=\"(max-width: 2507px) 100vw, 2507px\" \/><\/a><\/p>\n<hr \/>\n<h2>Why we\u2019re sharing this<\/h2>\n<p>This isn\u2019t a pitch.<br \/>\nIt\u2019s a year-end intelligence brief.<\/p>\n<p>If you\u2019d like a complimentary end-of-year report, let\u2019s <span style=\"text-decoration: underline\"><a href=\"https:\/\/ex.plo.re\/crm\/#call\">schedule a call<\/a><\/span>. You just need to be in front of your computer and we\u2019ll help you to analyze every social post, every listing, every e-blast so you\u2019ll know how your specific audience can become more loyal and reliant on your messages.<\/p>\n<p>No more guesswork, just applied learning from 2025 to be used in 2026!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi there! For all marketers and salespeople, we\u2019re pleased to share our findings from 2025, and plans for all clients in 2026. We\u2019ve cut through the noise, the spend and the fluff to provide you with: 2025 Key Insights Signals from Luxury Buyers &amp; Owners Cost-Per-Lead Across Seasons Best Performing Social Media Assets Nearly 800,000 Emails That Worked (And Didn\u2019t!) &#8230; <\/p>\n<div><a href=\"https:\/\/ex.plo.re\/crm\/2025-takeaways-you-can-use-luxury-intel\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":3135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,18,38,36],"tags":[],"class_list":["post-3136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jet","category-news","category-realestate","category-yacht"],"acf":[],"_links":{"self":[{"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/posts\/3136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/comments?post=3136"}],"version-history":[{"count":11,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/posts\/3136\/revisions"}],"predecessor-version":[{"id":3151,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/posts\/3136\/revisions\/3151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/media\/3135"}],"wp:attachment":[{"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/media?parent=3136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/categories?post=3136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ex.plo.re\/crm\/wp-json\/wp\/v2\/tags?post=3136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}